I AM A CREATIVE THINKER, DRIVEN BY
CURIOSITY
Hey there! My name is Kate, a Junior at the University of Arkansas, pursuing a career in Advertising, Public Relations and Marketing. Creativity is where I thrive. Whether I’m curating personal or brand content, planning an exciting event, or designing a mood board, I combine my passion for marketing and PR into all things I do. I take a hands‑on, people‑first approach that turns ideas into polished visuals, data‑driven strategy, and creative storytelling.
I'm often referred to as the “social media friend”—the one who’s always asked to edit TikToks, curate Instagram posts, or decide which photo looks "the best" on someone’s feed. I’m also the person behind the camera, taking pictures of anything and everything! My love to create and connect through digital platforms is something that sparked my passion for all things ADPR and Marketing related.
I thrive in collaborative environments and focus on both data and audience driven storytelling. I’ve partnered with local businesses and student organizations to elevate digital presence through thoughtful branding, engaging content, and targeted campaigns. Welcome to my creative outlet — explore my work, collaborations, and the ideas I’m excited to bring to life!
WHAT MAKES ME DIFFERENT?
(on paper)
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Creative problem solver — I turn constraints into concepts, using design and storytelling to solve marketing challenges.
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Reliably dependable — consistently meet deadlines, honor commitments, and maintain clear communication with stakeholders.
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Face‑to‑Face Client Relations- I collaborate in person with clients to capture their goals, shape strategic recommendations, and manage hands‑on implementation.
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build trust through active listening, transparent updates, and responsiveness to feedback.
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Resilient and resourceful — adapt when plans change, troubleshoot on the spot, and find alternative approaches to meet goals.
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Client‑facing strategist — translate in‑person client briefs into briefs, mood boards, and deliverables while managing expectations and approvals.
Core Skills
Creative Proficiency
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Content Calendars: Structuring and Executing
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Branding Analytics Reporting
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Brand pillars & voice — Define goals, core messaging, and tone to guide all creative and editorial decisions.
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Visual systems- mood boards, visual style sheets, and sample templates
Strategy
Communication
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AP press and Journalistic Writing Style: releases, headlines, advisories.
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Caption Creating: platform hooks and creative storytelling.
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Client outreach: briefs, approvals, check‑ins.
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WordPress: publish, format, optimize.
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Client meetings: represent team, take notes.
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Brand pillars & voice: goals, messaging, tone.
Personality
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Hands on involvement
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Value constructive criticism
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Visually minded
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Dependable
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Adaptable
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Strategic communicator
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Problem solver
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Relationship builder
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Creatively resourceful
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Team‑oriented
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Initiative‑driven
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Detail‑focused
DIGITAL PROFICIENCIES AND CERTIFICATIONS
